Shoot for What Else

Finally, after months of having meetings and coming up with ideas I finally did my first job for What Else, the iPhone application magazine for which I work as menswear fashion editor. Last week we shot Carolyn Massey's autumn winter 2010 collection on 5 models somewhere in Dagenham, an industrial, rough and grey Essex area but a perfect location for the shoot. It was a great contrast to the clothes and the boys seemed to have great fun (so did the rest of the huge team, we got there by three cars). Here some shots from the shoot: